A winning combination
This week I ventured out to Boots to stock on ‘essentials’. I needed shower gel and my eye was immediately drawn to this bottle. Something about the packaging made it look like a high end quality product but at a price that was mass market. Winning combination! I had no idea if it would smell […]
Delivering a Purpose Driven Strategy in a Digital World
I was delighted to work with Danielle Heward of DH Professional Solutions recently, looking at the alignment between Purpose, Strategy and Delivery. Your purpose is the reason WHY your business exists –what problem are you solving? Is your reason for being bigger than just your business by meeting a social need? Consumers increasingly are looking […]
Strategy – Why it is important that businesses of all sizes have a clear and defined plan – VIDEO
A great chat with Michael Edwards of The Northern Affinity – talking all things strategy and that it is not just for big businesses.
DISC profiling and strategic planning – VIDEO
I was joined by the amazing Sarah Bradley of The HR Dept to discuss DISC profiling and how each of the four types play an important role in the strategic planning process.
Social influencers caught out
It has been widely reported this week that influencers had been paid to promote degrees they never took at Anglia Ruskin University. The posts focused on the fun they had as a student and how it changed their lives. The posts were marked as adverts and do not actually mention which university they did attend […]
It’s all about the smize ?
Greeting customers with a warm smile and a welcome is a key component of excellent customer service. When wearing masks it is harder to connect with customers in this way so we need to make sure our eyes are smiling. Now a genuine smile would light up our whole face anyway – and I am […]
Skinny latte to go?
Tuesday was national coffee day. I do enjoy a nice coffee and when I worked in the centre of Leeds buying my morning coffee was part of my daily ritual. With a wealth of places to choose from my coffee of choice was from a small independent outlet. At the time, it was not a conscious […]
Behind the times?
Single-use plastic straws, stirrers and cotton buds are now banned in England. We have frequently holidayed in Aruba and they banned single use items back in 2017. At first it was strange to not get a wee plastic straw in your cocktail – but we soon overcame it and were full of respect and […]
Some trends are here to stay…
One trend that has been around for many years and still going strong is personalisation. Making your client’s experience with you unique and providing those wow moments. It can be as simple as asking about their holiday/family/health etc to actually offering a bespoke service tailored to their needs. I was watching a programme last night […]
M&S – the only way is up?
It was sad, but unsuprising to read this week that M&S have made a loss for the first time in their 94 year trading history. They are putting the loss down to the lack of sales of clothing in particular – between July and September clothing sales in city centre stroes were down by 53%. […]