Social influencers caught out

It has been widely reported this week that influencers had been paid to promote degrees they never took at Anglia Ruskin University.   The posts focused on the fun they had as a student and how it changed their lives.  The posts were marked as adverts and do not actually mention which university they did attend – with the influencers keen to point out it was a commercial transaction, but that they would not promote something they had not researched or believed in.


Q.  Do you use social influencers to promote your brand and how do you select them?  What reputational risks do you consider?