I’m Brenda Etchells,
your business mentor.

You’re in business because you’ve found something you’re passionate about. You understand your industry, your skillset, and what you can offer your clients, but do you have a clear understanding of how this all fits together in a way that works for you and brings you closer to your goals?

As your business mentor, I’ll help you to move your business forward, explore new ideas and overcome any barriers, all in a safe space. Together, we’ll create a clear strategic approach to your business, without compromising on what matters to you. It’s time to move your business forward, in a safe space to explore new ideas and overcome your roadblocks.

Running a business isn’t easy!

When it comes to running a business, you’ve got a lot of plates to spin. You need to make daily decisions, implement ideas and innovation, make the right choices and move your business forward.

Particularly if you run your business on your own, sometimes you just need that sounding board to bounce ideas off and share the challenges of running a business with someone who gets it.

Find clarity

Let’s shut out the noise, and get to the heart of what success looks like for you, your life, and your business (in that order).

Find focus

Having a realistic plan in place is a great way to keep you on track. We can create a roadmap that keeps you focused on where you want to be, but stay flexible about how you get there.

Find balance

Plans might change, but one thing that should never change is the passion that brought you into business in the first place. We’ll make your business work for you, and not at the cost of your personal life.

How my business mentoring has helped others

Over 60 clients later, I still love hearing about how my mentoring sessions have helped businesses of all shapes, sizes and sectors transform their growth and success.

If you're looking for clarity in your business direction and strategy, I can recommend you contact Brenda Etchells. I'm an executive coach and support businesses with professional development, but everyone needs support at some point. Brenda has recently helped me to unpick the 'ball of spaghetti' in my head and find the right direction for my business regarding which areas I should focus on and invest in first. Brenda has a wonderful way of helping you visualise your business' future, approaching this from different angles until you get the leverage you need to take action. And she's a thoroughly friendly, warm and supportive person to boot!

Brenda recently delivered a session on behalf of RTC North as part of the Leeds City Region LEP Access Innovation programme. The delegates loved her delivery style and the content was engaging and relevant. I found her such a great person to deal with and appreciated her no-nonsense approach to business strategy. I am confident that any business would benefit from her skills and have no hesitation recommending her services.

Brenda has recently joined The Northern Affinity and her enthusiasm and knowledge is such a big driver for the group. She helps me in any way possible. Her knowledge of what she does is amazing and I would recommend anyone who wants to improve their strategy, to speak to Brenda

Brenda ran a workshop for our members at In Business, her knowledge on business strategy is extensive. She makes business strategy simple to understand and our members were able to easily apply it to develop and take their businesses forward. Brenda is friendly and has a charismatic way of keeping her audience engaged throughout. Thank you for sharing your knowledge and expertise Brenda.

Brenda ran an excellent workshop for our members at In Business. Everyone enjoyed it and found it extremely useful. Brenda has a very engaging and relaxed, yet focussed way of presenting her business strategy workshops. I would highly recommend her to anyone looking to sort out their strategy! Thank you Brenda

Brenda has a great ability to bring business strategy methods alive in a way that’s easy to understand and implement. I’ve worked with Brenda on a joint business and HR strategy skills course and she had an excellent style of engaging the delegates.

Brenda has been a wonderful mentor for me as I navigate my second year in business. She helps you figure out exactly where you need to be and how to get there.

6 session package

Let’s work through the noise in your head, and create a plan of action that works for your business through 6 constructive mentoring sessions.

Let’s build the business of your dreams

You need a sustainable and long term balance in your development, life and your business. Business mentoring will provide you with a safe space to work through your roadblocks, showing you practices to navigate your life and business both now, and in the future.

Hi, I’m Brenda! I want to help you fuel your passion for what you do.

I know a thing or two about following your dreams and finding success on your terms.

I left a 30 year career in financial services so that I could pursue my passion of sharing what I knew to help other business owners find happiness. Through my personal experience of starting a passion-led business, and the experience I gained throughout my professional career, we can work together to bring your dreams to life.

I’m Brenda Etchells, your business mentor.