This week I ventured out to Boots to stock on ‘essentials’. I needed shower gel and my eye was immediately drawn to this bottle.
Something about the packaging made it look like a high end quality product but at a price that was mass market. Winning combination!
I had no idea if it would smell nice – but at that point I was willing to buy it rather than my usual brand. And it does smell good – and will now be my shower gel of choice.
Q. How do you package your products or services? What makes you stand out in a crowded market?