Have you heard the one about the onions that don’t make you cry?
Sunions® have made their way over from the US and are now being stocked in Waitrose. They are being positioned as a ‘game-changer’ – perfect for those with sensitive eyes as well as cooking in the kitchen with children.
The downside is the price-point. A 3-pack will be priced at £1.50 – at 50p an onion this is 3-times as much as the cheapest onion at around 14p.
Now I have been known to pay over £1 before for diced onions – more for the convenience factor rather than the eye-watering factor. In fact, crying over an onion is a fact of life that I have never thought of before as an issue.
This made me question whether there is a market for these onions, and at what price point it becomes too expensive? Possibly for a Waitrose customer £1.50 will be a price worth paying. For me I will stick to the tears!
Q. Does your pricing strategy reflect the ‘value’ your target market places on your product or service?