Time to re-brand?

You may have seen that Hermes have rebranded to Evri.

The decision seems to have based on moving the company forward, away from it’s reputation of poor customer service.   Their Chief Executive Martijn de Lange said:


“It is more than just a name change – it is a statement of intent of our commitment to leading the way in creating responsible delivery experiences for ‘Evri one’, ‘Evri where’.  It heralds a new culture and an even better way of doing things in an ever-evolving world, building on our achievements and successes.”

Now I have to admit that we have parcels delivered almost daily and often from Hermes/Evri and our local delivery driver is great and we have not experienced any issues but I am aware there were bigger systemic issues that were uncovered through investigative journalism.

I do hope that they are also investing in their internal processes and their people (which is appears they are doing) and not just sticking a plaster over it with a new name.   Time will tell.

  1. What values does your brand stand for?