The Babymoon

A friend and his wife are expecting their first baby in a few weeks so have been away for the weekend on a ‘babymoon’ – a final bit of time to themselves before baby arrives.

I have never heard this phrase before but it liked it and wondered whether this an emerging trend?

So, I googled it (as you do) and I obviously way behind the times as there are numerous babymoon holidays and destinations advertised.

Apparently the expression babymoon was coined in the early 1990s by pregnancy and childbirth author Sheila Kitzinger, who described it as a calm, uninterrupted period of time needed by parents after the birth of a baby so that they could spend time bonding with their new arrival.   However, Kitzinger’s original meaning has now been overtaken by the more recent ‘last fling before the baby arrives’ sense.

Now it is a long time since I have become a new parent but the ‘last fling’ concept seems a much better idea.

Then I wondered if my husband and I should have had a ‘Dogmoon’ before getting our latest baby 3 years ago.  We have not had a holiday without the dog yet (Covid impact aside!)

So I googled ‘Dogmoon’ – and it doesn’t yet exist in this context.  Have I just invested something (note to self to copywrite this quickly!).

  1. What tweak can you make to your product or service to enter a new market?